Business Spotlight – Elevated by Indigo Cottage Boutique

Sometimes life’s best surprises come when you least expect them.

For Kathy Whisenant, the owner of Elevated by Indigo Cottage Boutique, a simple shopping trip turned into something extraordinary. “I hadn’t planned to purchase the boutique,” Kathy says with a laugh. “I went in one day to buy a pair of earrings and when I learned the shop was for sale, I knew God had placed me there for a reason. I loved the boutique and the staff, so I left that day with the earrings and an idea—a few weeks later, I had the whole shop, and the absolute best ladies to run it with me!” 

Since then, she and her dedicated team have continued to pour their hearts into creating a welcoming, fun shopping experience. “The staff is what makes our boutique special,” she says. “We genuinely care about our customers. It’s laid back and friendly—you can make yourself at home, hang out with friends, and enjoy a little retail therapy.”

After nearly seven years in the Nolensville Town Center, the boutique made a big move to its new home inside the NolenSpot office building. Though the non-traditional setting was a bold choice, it allowed the shop to stay local and continue serving customers with minimal downtime. “It was definitely out of the box, but it has worked beautifully,” she explains. “The new space gave us the opportunity to refresh our look and expand our services in ways Nolensville hasn’t seen before.”

Now reimagined as Elevated by Indigo Cottage Boutique, the store offers a wide range of fashion, gifts, and self-care products—along with new services like color analysis, personal styling, and wardrobe consultations. “Our tagline, ‘Positively You,’ reflects the uplifting experience we want every customer to have,” she says. “We want women to feel confident, inspired, and truly themselves.” The boutique also features many local and regional makers, including Thistle Farms, Cross The Line Jewelry, and Sweet Tea Candles. This season’s favorites include suede jackets, Judy Blue jeans, Tennessee tees, and an expanded line of clean skincare and beauty products.

Community support remains at the heart of their mission. “Every sale helps support local charities, schools, and nonprofits,” she says. “Giving back is what drives us.” Looking ahead, the boutique plans to host monthly workshops, pop-up vendors, and special themed events. For the holidays, customers can look forward to the VIP Appreciation Event on Nov. 24 and the Holiday Sip & Shop on Dec. 1, both from 4–7 pm, and free concierge shopping with extended pick up hours from 7am -7pm on weekdays; just call the shop at 615.956.4344.

With its unique vibe, community spirit, and uplifting mission, Elevated by Indigo Cottage Boutique continues to brighten Nolensville from their new home in NolenSpot!